Hoarding boards and print materials are without a doubt a fantastic way to market your development, but how you could use them to increase the asking rate by 11%?

In the case of Dan Eaton whom I interviewed recently this resulted in:

– 5 offers on the property
– More interest in this property than the 11 others available
– Resulting in a best and final stage
– A final bid 11% above market value
And the reason behind that increase was that:
By using hyper-realistic CGI images prospects will often assume that what they are looking at is a photograph, not a visualization.

Here’s a snippet of Dan’s interview


Have you had an increase in the asking rate as a developer?

Comment below what was the reason behind that increase?

#property #development #residential